Anushé Pirani - motivated by the challenge to question conformist idea of clothing that can often feel a little predictable she created her contemporary namesake label in 2017. Born and raised in Mumbai, Anushé graduated in Fashion Merchandising & Retail Management from B.D. Somani Institute of Art & Fashion Technology in 2012.
Nurturing and exploring the relationship between art, design and fashion with confident ease the label’s versatile approach translates successfully to both men’s and women’s wear effortlessly combining function with flair. The brand explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile wearable clothing and redefining beauty.
Produced in Mumbai, India the clothes are ethically created showcasing the finest craftsmanship and materials.
How We Do What We Do
At anushé pirani, we design, produce and retail conscious and slow clothing for mindful living. All our designs are made in our own production studio in Mumbai. We like to source our fabrics directly from the artisan weavers of India.
At our studio, you’ll find us working with new and fresh ideas for every collection, which involves a lot of research and experimentation. We choose to produce a limited number of pieces and work toward zero waste with our own fabric scrap. We take time to make decisions during the design and development stage with love and consideration for our planet and the people.
Our team is small and works happily from our studio. Recently, we also switched to plastic free packaging. We are constantly trying to build a transparent and environmentally responsible work space.We are just in the early stages of our sustainability journey, but we will always be committed to doing better.